MAZDA 6: ELEGANCE AND BALANCE ON THE ROAD TO CHÂTEAU BRACHET
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By Alessia Loreley Ombrella
Verbier, late March. The Bec des Rosses towers over the resort, and with it comes all the excitement of a Freeride World Tour final. In this challenging setting, Honda Switzerland isn’t content to simply be present: the brand is fully immersed in the experience.
With a lively booth on Rue Médran and a VIP area ideally situated across from the legendary façade, Honda has organized its display around two models: the Prelude, on display, and the CR-V, at the center of the setup.
L’expérience débute la veille à Montreux, à l’hôtel La Villa. L’accueil est simple, efficace. Rapidement, les équipes présentent le programme avant le départ pour Verbier. Le trajet s’effectue au volant du CR-V e:HEV.
On the road, the model immediately stands out for its stance. The CR-V exudes a sense of prestige: sleeker lines, a confident presence, and a visual signature that clearly leans toward a sportier aesthetic. In its white trim with a black grille, the CR-V radiates a distinctive elegance—almost unexpected for an SUV in this segment.
Inside, the impression remains consistent: plenty of space, immediate comfort, and the ability to easily accommodate all the gear needed for the mountains. On the snow-covered roads leading to Verbier, the all-wheel drive keeps everything under control, without ever giving the impression that the vehicle is overwhelmed by the conditions.
À Verbier, la soirée se poursuit à l’hôtel Le Vanessa avec un échange réunissant Nicolas Hale-Woods, CEO et créateur de Free Ride World Tour, Matak Clavier et Maxime Chabloz. Le ton est direct : retour sur 30 ans d’histoire, mais aussi projection vers l’avenir, avec en ligne de mire une possible reconnaissance olympique.
The next day, it was time for the competition. From the Col des Gentianes, the Honda zone was accessible right on your skis. Facing the Bec des Rosses, it was immediately clear: there was no room for error here. One run, and only one. The riders set off, precise, sometimes pushing the limits.
After the intensity of the competition, the pace shifts. The day continues in the mountains with a freeride session alongside Maxime Chabloz, freeride champion and winner at Verbier in 2022. It’s a different way of approaching the terrain—more free-spirited, more direct.
Late in the afternoon, we head back to Verbier. The après-ski gathering naturally takes place around the Honda booth on Rue Médran. The atmosphere is relaxed, but the excitement of the weekend is still palpable.
With this initiative, Honda is positioning itself not merely as a partner, but as an integral part of the event—right on the ground.
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