AutoXpérience

autoXpérience, UPSA, and Palexpo are expecting 15,000 visitors in 2026.

After several difficult years for motor shows, autoXpérience confirms its return and establishes itself as a well-known event in Geneva. In March 2026, Palexpo will once again host this event dedicated to new cars and the customer experience, at a time when the sector is seeking to relaunch itself in a concrete and pragmatic manner.

The 2025 edition had already sent a positive signal. With more than 13,000 registered visitors, autoXpérience demonstrated that there is still an audience for a motor show, provided that it offers a format that is clear, useful, and in tune with the reality of the market. The numerous business discussions and several sales concluded on site confirmed that the event is not just a showcase, but plays an active role in the purchasing process.

Designed by and for dealerships, autoXpérience fully embraces its positioning. Here, there are no spectacular displays or disconnected futuristic concepts: the show highlights currently available models, the latest engines, and above all, direct contact with professionals. Visitors come to compare, ask questions, get advice, and leave with a clear vision of their automotive project. The event relies on a local clientele and dealership sales teams, who are closest to the product and the act of purchasing.

Launched on the initiative of UPSA and organized by Palexpo, autoXpérience is now aiming for 15,000 visitors for its 2026 edition. This is a measured ambition, consistent with the realistic and accessible approach that has characterized the show since its return.

In line with this pragmatic approach, autoXpérience meets the expectations of an audience looking for concrete solutions. Its 2026 edition confirms Geneva’s desire to remain an active hub for the contemporary automotive industry, in tune with current market challenges.

Dates and location

• autoXperience Geneva

• March 5–8, 2026

• Palexpo Geneva