In AUBONNE, THE AUTOMOBILE HAS A SOUL

Meeting with Marisa and Fernando Iassogna

At a time when everything is accelerating, some places still take the time to do things right. In Aubonne, Garage et Carrosserie M+F Iassogna SA is one such precious place. Founded in 1978 by Fernando Iassogna, a hands-on man with a passion for his work, this family business has been run since 1985 by a close-knit and complementary duo: Fernando, the founder, and Marisa Iassogna, who joined him just 40 years ago. A partner since 2021 and now director, Marisa is a discreet but indispensable figure. She oversees administrative operations, human resources management, and after-sales service, ensuring a lasting relationship of trust with customers. Together, they cultivate values of proximity, high standards, and warm Italian hospitality.

Two personalities, one vision

Fernando is the man on the ground: close to customers and passionate about his work. Marisa is the living memory of the company; she watches over things behind the scenes with seriousness, rigor, and loyalty. She embodies the continuity and stability of the company. Today, she is ready to take over when Fernando decides to step down. It will be a smooth and natural transition, in keeping with the spirit of the company.

An independent garage… in good company

While maintaining their independence, Marisa and Fernando have chosen to join the stop+go network developed by AMAG. This partnership enables them to offer a high-level technical service, particularly for the maintenance
and repair of Volkswagen Group vehicles: Audi, Volkswagen, Skoda, Seat, and Cupra.
Thanks to access to original parts, regular technical training, and logistical support, the garage combines craftsmanship with the latest tools. The goal remains the same: to offer reliable, transparent, and personalized service to every customer.

Mechanics… as a way of life

When asked what image best sums up his job, Fernando smiles: “At our dealership, cars like Audi, Volkswagen, Skoda, Seat, and Cupra are modern, technical models full of character. They require precision and real expertise. It’s like a good truffle risotto accompanied by a glass of Barolo: it’s refined, structured, and requires attention. It’s the same at the garage. Thanks to stop+go, we work methodically, but without losing the family spirit. And whether it’s a good meal or a well-maintained car, what matters is the pleasure of doing things right.

Fernando Iassogna:
It’s very simple: we remain ourselves. People need to be listened to, advised, reassured. Here, we take the time. Not just for the car, but for the person. We don’t sell a service, we build a relationship. And that’s why our customers keep coming back, sometimes for two or three generations. Digital technology is useful, of course, but it will never replace a good conversation… or a shared coffee.

A new step towards the future

Always attentive to market developments and customer expectations, Marisa and Fernando took a new step forward in 2025: Garage et Carrosserie M+F Iassogna SA became the official representative of SERES, a manufacturer of 100% electric vehicles since 2016. This partnership is part of a clear commitment to offering sustainable mobility solutions while maintaining the high standards of quality, proximity, and human relations that have been the company’s strength for more than four decades.

SERES: a clean future, quality at the best price
SERES 5 4×4 – 584 hp (430 kW) — $45,900 net