Automotive

Emil Frey a company that will soon be 100 years old!

In 1924, Emil Frey, a trained mechanic, became self-employed and opened his first bicycle and motorbike workshop in Zurich. The young man was in tune with the times, with motorbikes and cars enjoying their first wave of success in Switzerland at that time. Emil Frey quickly built up a first-class reputation as a specialist in quality service.

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Automotive

Honda, the engine of great success.

It is impossible to talk about Honda without mentioning
competition. This is the DNA of the manufacturer. As an engine manufacturer, Honda has enabled great teams and their exceptional drivers to reach the unattainable firmament.

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Automotive

Prost & Senna: The art of war

More than 25 years after the Brazilian’s death, the rivalry between Ayrton Senna and Alain Prost still divides Formula One fans. Were these two really the best enemies in the world?

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Automotive events

Concours d’Elégance Suisse: onwards to the 5th edition!

From 1927 to 1955, the Quays of Geneva hosted a prestigious concours d’élégance on the occasion of the famous Semaine de la Rose. Revived by Mathias Doutreleau in 2016, the Concours d’Elégance Suisse will once again pay tribute to the historical and cultural heritage of the automobile from 19 to 21 June.

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Automotive

Aston DB5, one of the most iconic cars of the seventh art…

For a large audience, its elegant and assertive lines subconsciously evoke a taste for adventure. The connoisseur’s eye is not mistaken and recognizes the legendary Aston Martin DB5, iconic film vehicle. Immerse yourself in the history of this exceptional vehicle that has marked the James Bond saga forever …

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