{"id":1517114,"date":"2026-04-28T08:26:43","date_gmt":"2026-04-28T06:26:43","guid":{"rendered":"https:\/\/legendsmagazine.ch\/motor-sport-blog\/miscellaneous\/mclaren-swiss-owners\/"},"modified":"2026-04-28T09:31:17","modified_gmt":"2026-04-28T07:31:17","slug":"mclaren-swiss-owners","status":"publish","type":"post","link":"https:\/\/legendsmagazine.ch\/en\/motor-sport-blog\/miscellaneous\/mclaren-swiss-owners\/","title":{"rendered":"MCLAREN SWISS OWNERS"},"content":{"rendered":"

MCLAREN SWISS OWNERS CELEBRATES ITS 5TH ANNIVERSARY
\nWHAT IF WE MADE A MAGAZINE
\nABOUT BRUCE MCLAREN?
\n<\/strong><\/h2>\n

The idea came from Bruno Josserand. Those who know him are aware that once this serial entrepreneur has an idea in mind, it\u2019s never easy to get him to let it go. Determination is an integral part of his character. It was with this same energy that he created several restaurants in Geneva and around the world\u2014such as Le Beef, Charlotte Bistrot, and many others\u2014alongside fellow enthusiast Antoine Cau and his other partner, Lionel Christen. As an entrepreneur and restaurateur, Bruno weathered the Covid crisis without ever letting up. With his foot on the gas, he kept his establishments and various projects running. So naturally, founding a car club and organizing events for a brand he\u2019s fallen head over heels in love with seemed like the logical next step. For him, it\u2019s both a pleasure\u2026 and a field he\u2019s mastered <\/p>\n

\"\"<\/p>\n

Having driven cars from numerous brands, Bruno decided one day to test drive a McLaren. And that\u2019s when everything changed. \u201cBecoming one with the machine with surgical precision, while experiencing a level of pleasure in every turn that I had never felt before\u2026\u201d <\/p>\n

The revelation was immediate: a carbon-fiber chassis, hydraulic steering, pure driving pleasure. He literally fell in love with the brand, to the point of declaring that from then on, he would drive nothing but McLarens. \u201cYou have to test-drive these cars to understand just how far the development and engineering have been pushed to elevate the driving experience.\u201d <\/p>\n

Very quickly, the car becomes more than just a passion. It becomes a bond\u2014a meeting place for enthusiasts of fine automobiles. <\/p>\n

\"\"<\/p>\n

\u201cMERGING WITH THE MACHINE WITH SURGICAL PRECISION WHILE DELIVERING A LEVEL OF DRIVING PLEASURE IN EVERY CORNER THAT HAS NEVER BEEN EXPERIENCED BEFORE\u2026\u201d<\/p><\/blockquote>\n

\"\" \"\"<\/p>\n

THE MEETING WITH MCLAREN<\/h3>\n

Like many enthusiasts, Bruno observes, compares, and tests. Until the day he discovers McLaren. That moment marks a turning point. Everything is different. More direct. More pure. It\u2019s not just about performance or numbers, but about the sensations. The car communicates, reacts without filters. The experience is immediate and profound. From that point on, the choice is clear: he wants no other. McLaren becomes the obvious choice. But very quickly, a question arises: why live this passion alone? <\/p>\n

FROM IDEA TO PROJECT<\/h3>\n

In 2021, Bruno launched McLaren Swiss Owners. Not just another club, but a community built from the ground up around simple, core values: bringing McLaren owners together, of course, but above all uniting them through friendship, camaraderie, passion, and the joy of gathering at various events. The goal is clear: to create a setting where people come together for the simple pleasure of being together, without competition, without pressure, and without pretension. The car becomes a reason to meet, not a tool for comparison. He therefore created an official McLaren club with the help of the brand and dealerships. \u201cI really wanted all the key players\u2014including the brand and the dealerships\u2014to get involved in this venture so we could build a connection with this future community.\u201d <\/p>\n

The club quickly took shape. The members share the same vision: to enjoy their cars, understand them, and drive them on both public roads and racetracks, always in a respectful and open-minded spirit. Today, the club has nearly 90 members. <\/p>\n

\"\"<\/p>\n

\u201cBUT VERY SOON, A QUESTION ARISES: WHY LIVE THIS PASSION ALONE?\u201d<\/p><\/blockquote>\n

\"\"<\/p>\n

\"\"<\/p>\n

MUCH MORE THAN JUST A CLUB<\/h3>\n

McLaren Swiss Owners is not limited to one-off outings. The association is part of a broader initiative aimed at promoting and sharing the culture of motorsports in all its forms. In this spirit, the club collaborated with the \u00c9cole H\u00f4teli\u00e8re de Lausanne on an event to introduce the brand to EHL students, which was a great success. <\/p>\n

These scenic drives and tours are designed to be truly immersive experiences. The routes are carefully selected, prioritizing the quality of the roads, the scenery, the hotels, and cultural stops. The pace is deliberately relaxed, giving everyone time to enjoy both the driving and the camaraderie, much like the Corsica Tour\u2014a week-long rally that showcases the beauty of this absolutely magnificent island and its uniquely warm hospitality. <\/p>\n

\"\"<\/p>\n

THE CIRCUIT, WITHOUT THE COMPETITIVE SPIRIT<\/h3>\n

The track is also part of the club\u2019s and McLaren\u2019s DNA. Track days are organized regularly, in a safe and supervised environment. Here again, the approach is clear: no rankings, no mandatory stopwatch, no rivalry\u2014just the goal of pushing one\u2019s own limits, which, as everyone will see, lie well below the capabilities of our McLarens. These outings are encouraged by Bruno Josserand, who effortlessly motivates his team to head out to Europe\u2019s most beautiful circuits and, once again, have fun regardless of skill level. <\/p>\n

\"\"<\/p>\n

A COMMUNITY ABOVE ALL ELSE<\/h3>\n

Beyond the cars, McLaren Swiss Owners is first and foremost a community. The club is evolving gradually, without seeking growth at any cost. The goal remains to preserve the balance, spirit, and camaraderie that were central to its founding. \u201cMy goal is to bring together McLaren owners from all over Switzerland so they can share their passion and connect through events designed to<\/em><\/em><\/em><\/em><\/em> them. McLaren’s reputation in Switzerland is <\/em>\u201cThis has also been driven by dealers who have clearly understood that fostering a sense of belonging and brand loyalty clearly depends on interaction, sharing, and connection.\u201d<\/p>\n

This deliberate choice helps maintain a healthy dynamic, where everyone naturally finds their place. Events evolve, projects multiply, but the core remains the same. \u201cMembers choose the events they want to participate in throughout the year; there are about fifteen events, starting with ice driving in Lapland in January, followed by track days, rallies, and unique events like Goodwood, etc.\u201d<\/em><\/em><\/em><\/em> <\/p>\n

\"\"<\/p>\n

McLaren Swiss Owners is more than just a collection of exceptional cars. It\u2019s a shared vision of automotive passion: living it to the fullest, without any sense of competition, in a warm and respectful environment centered around a brand that offers so much in terms of driving pleasure and excitement. So, happy anniversary\u2026 and see you at the 10-year celebration? <\/p>\n","protected":false},"excerpt":{"rendered":"

MCLAREN SWISS OWNERS CELEBRATES ITS 5TH ANNIVERSARY WHAT IF WE MADE A MAGAZINE ABOUT BRUCE MCLAREN? The idea came from Bruno Josserand. Those who know him are aware that once this serial entrepreneur has an idea in mind, it\u2019s never easy to get him to let it go. Determination is an integral part of his […]<\/p>\n","protected":false},"author":1469,"featured_media":1517109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-1517114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscellaneous"],"acf":[],"yoast_head":"\nMCLAREN SWISS OWNERS | Legends Magazine<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez MCLAREN SWISS OWNERS | Legends Magazine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legendsmagazine.ch\/en\/motor-sport-blog\/miscellaneous\/mclaren-swiss-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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