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Legendary chronographs at Bucherer boutique in Zürich

A new charming space dedicated to the presentation of Certified Pre-Owned watches

A CONCEPT ENDOWED WITH A TRUST MARK

Since 2019, Bucherer has also offered second- hand watches, the authenticity of which is guaranteed thanks to its expert watchmakers. These are responsible for verifying, authenticating and certifying the watches presented to customers with the CPO label (Certified Pre-Owned). Before being awarded its certificate signed by the watchmaker, each timepiece is first opened and carefully examined. Maintenance and final repairs are carried out on site, and the customer benefits from a two-year Bucherer warranty.

Since the opening, the Bucherer Gallery in Zurich has been presenting a large-format exhibition by Rainer Schlegelmilch, the famous automobile photographer who produced many iconic images, bringing the 1960s and 1970s to life.

EDITIONS THAT ARE NOT AVAILABLE AS NEW

These watches correspond to a real demand and complete the offer of new Bucherer watches. Thus, a customer can also afford iconic watches, limited and rare editions that are extremely demanded, or even vintage designs. Of particular note is this superb Rolex Cosmograph Daytona or this equally famous TAG Heuer Carrera. Finally, this concept will also appeal to young buyers wishing to enter the world of luxury.

A TRANSPARENT, CONSTANTLY UPDATED OFFER

The entire range of Certified Pre-Owned watches is available on the internet, as well as in a selection of Bucherer stores. This way, a customer can easily check the current availability, which is regularly updated. Besides, as Patrick Graaf, Commercial Manager at Bucherer, points out: “Thanks to the stores, a customer can see the watch and try it on immediately. Being able to touch and feel makes a purchase of a luxury watch a true emotional experience.”

THE OPENING OF A NEW BUCHERER GALLERY IN ZÜRICH ON JUNE 11

As this concept of certified watches is having great success, the flagship store on Zürich’s Bahnhofstrasse is expanding to obtain a new space of 160 m². This presents itself as the new home for watch enthusiasts. Having a bar with a unique view of the Bahnhofstrasse, the Bucherer gallery becomes a place of events, meetings and exchanges dedicated to lovers of fine watches. From there, you can admire the Certified Pre-Owned watches, the exclusive models from the Bucherer BLUE collection as well as a wide selection of around thirty super-exclusive high-quality watch models, such as pieces from the Jacob & Co brand.

Since the inauguration, the Bucherer gallery in Zürich has been presenting a large-format exhibition of Rainer Schlegelmilch, a famous automobile photographer who has produced several iconic images, bringing the 1960s and 1970s to life. The passion for watches and the one for cars are therefore found on this occasion to mirror their common culture of performance, precision and aesthetics.

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